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About the PPC advertising test
Launching a new business or product, increasing sales, entering new markets, displacing a competitor, and attracting new segments. All these business objectives (and more) are met with support from paid advertising. Paid advertising—including search advertising, display advertising, social media advertising, and affiliates—is an integral part of most digital marketing jobs and often the main requirement. This PPC advertising test evaluates candidates’ skills in managing pay-per-click (PPC) channels and paid marketing, and planning and executing search and display advertising, as well as social media advertising and advertising on e-commerce shopping platforms. Candidates who perform well on this test have all the necessary technical skills to handle PPC advertising and the professional judgment to be trusted with the largest portion of your marketing budget to bring in the desired results.
The test is made by a subject-matter expert
Olena D.
Olena Danilchenko is a senior marketing strategist with 25+ years of international experience building and growing highly performing marketing and consulting teams in F500, innovative startups, Digital Marketing Agencies, Big 4 Consulting, and finally, her own US-based advisory practice. Olena’s strategic, customer-centric, and comprehensive omni-channel approach to growth hacking and conversion optimization helps clients around the world increase their marketing ROI and achieve their goals.
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